About Us

Our Mission

Our mission is to strengthen the USC entrepreneurial ecosystem by empowering student entrepreneurs and uniting our community. We provide a supportive space for experimentation, where aspiring entrepreneurs can build confidence and advance their ventures. Through our vibrant marketplace events, professional resources, and dynamic social mixers, we create impactful experiences that inspire and cultivate a thriving entrepreneurial culture at USC.

History of TMP

Trojan Marketplace began as an idea during a Spark SC brainstorming session, where members identified a gap in visibility and support for student-owned businesses at USC. Though Sparkle chose not to move forward, one member saw the potential and took the lead to launch the initiative.The first event, held in April 2022 on the McCarthy Great Lawn, featured over 40 student entrepreneurs and drew more than 1,000 visitors in just three hours. It became a successful platform for student businesses, helping foster confidence, connections, and a strong entrepreneurial community at USC.

Interested in Joining a Thriving Community of Entrepreneurs?

Join the TMP community and become part of an inclusive, student-led network that goes beyond event planning. Here, you’ll connect with like-minded peers, collaborate on real projects, and gain valuable skills to support your entrepreneurial journey. Our mission is to create a welcoming, empowering environment where everyone—regardless of background or experience—can turn their ideas into reality.

Learn more

Hungry For More?

TMP Fall 2022

Go Spark!

TMP Fall 2022

Trojan Entrepreneurs

TMP Fall 2023

Hard at Work!

TMP Fall 23

Support the Next Generation of USC Entrepreneurs!

Help shape the future of entrepreneurship at USC. Whether you’re a company, non-profit, RSO, or individual, your support makes a difference. Here’s how you can get involved:
Sponsorship: Fund inspiring events.
Workshops: Share valuable skills with student entrepreneurs.
Merch & Branding: Showcase your commitment with branded materials.
Event Presence: Connect with USC’s entrepreneurial community.
Ready to partner? Email trojanmarketplace@gmail.com to get started!

Get Involved With USC Entrepreneurship Orgs

Lavalab

Join USC’s premier product incubator, LavaLab, where visionary designers, developers, and product managers bring tomorrow’s startups to life. Dive into the full startup experience and turn ideas into reality, today

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TroyLabs

TroyLabs is USC’s student-run organization, backed by the Lloyd Greif Center, Marshall School of Business, and dedicated to fostering innovation and supporting early-stage startups. Our mission: empower student founders and fuel entrepreneurial growth across campus.

SEP

USC SEP is a purpose-driven startup community where ambition meets genuine connection. We help USC students turn startup dreams into impactful careers and lasting friendships.

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